MoneyGram

MoneyGram is a money transfer company based in the United States. Being one of the most prominent money transfer companies in the world, MoneyGram needed only one thing more! Aimhike on its side, of course! Together, we did some serious MoneyGaining! Aimhike helped them develop a campaign involving public participation and the final of the ICC Champions Trophy 2017!

The Struggle

MoneyGram has influence unlike any other around the world, including Pakistan. However, they have never entered the local market quite like this. They needed an agency which could give their brand a fun identity. We are all about fun at Aimhike! No, really, we hardly ever ‘work’. Our campaign idea involved the biggest sporting event of 2017, something that will hype up every Pakistani to their core!

The Triumph

“The Heat Before Streak Commentary Challenge” truly transcended boundaries when we worked with Indian marketing agency Skreem. Sponsored by MoneyGram the challenge pinched passionate cricket fans from India and Pakistan against each other in a commentary contest in which fans could win a chance to watch the final at Lords, England’s most famous cricket stadium! The response was mind boggling!