Aimhike understands that creating a successful mobile app marketing plan is not an easy task, however, it holds great importance in the digital marketing field. One can easily spot the difference between a well-marketed app and the apps that were poorly marketed. Any digital marketing agency Pakistan would agree on the importance of proper mobile app marketing. This is why we have decided to assemble a quick guide for you but it should be kept in mind that this guide on its own will not guarantee that your app’s launch will be successful. Your app still needs to provide value to its users and should be well-designed.

MobileAppGuide-Aimhike

A good mobile app marketing plan includes a combination of following strategies:

 

Optimization in the App Store

You need a catchy name for your app and a well-described meta information which should be labeled with the proper search keywords and should not be irrelevant.Then you need to think about your current and future competitors within your niche in regards to the keywords being used because sometimes people copy keywords of apps that are trending and try to take credits for it.

 

Create a Landing Page

You need a landing page for your app on your website. Creating a landing page will enable you to have full advantage of organic keyword queries and you can also provide additional information beyond the meta description of your app which is congested in the app store. Your page will exhibit your app using keywords while covering its features and advantages.

 

Obtain Product Reviews

There are a plenty of websites that provide reviews for apps. If you are confident enough, you should submit your app to some of those sites in order to present a social proof from experts about the value your product adds in the market.

 

Use Social Media Marketing

Social media is the most powerful tool when it comes to marketing. There are various social media platforms available according to every product. If you want to drive attention towards your app event before it is launched, social media marketing is your best bet.

Use Email Marketing

Email marketing is also one of the best options for your app promotion. If email is your business’s primary contact medium then your app can be included as a news item with an icon and link to the app store.

 

Use First-time Rewards

Giveaway a promotional discount for first downloads to help kick off a product launch. This is a tried and tested tactic which works for mobile apps as well. It can be something like offering the first 500 registrants some tokens to use within an app game or something similar.

 

Conclusion

Designing and developing a great app is only a small part of the game in mobile app development. The major critical part is having a lined-up strategy for a good launch and then constant success. Today, we highlighted the major points which make any mobile app a success for its developers.