The Important Rules of Link Building

Ask an SEO practitioner what link building means to them. It is much more than just linking other websites to your website in order to drive referral traffic and increase the authority of your own website and increase the overall search engine rankings. It plays the role of a backbone for the website’s strength and overall performance. It is a very well-known fact that Google’s algorithms are extremely complex and are always developing, but it is these backlinks that play a vital role in determining which site ranks high for which of the keyword trending. It is one of the most important ways used by the SEO agencies in Pakistan and in other parts of the world to let Google know that your website is worthy of citation. It is because of the backlinks that website tend to earn higher positions in the race against obtaining a high rank in Google.

As much important it is to add backlinks to your website, it is equally important to make sure that you do it correctly or it may backfire you. To rank well in the Google ranking and keep your website out of the Google sandbox, follow and implement the following set of rules.

The Important Rules of Link Building

Rule no 1 is to determine the value of the link. Check out well and answer yourself if that link has the potential to rank? Will it bring the right amount of traffic? What exactly does the link have the tendency to bring to your website? Is it relevant? Will the link bring authority? Begin weighing out your options and then look and analyze what is the actual value of that link and the website as a whole.

The next step is to identify and check out other sources that have mentioned your brand name or the name of your company on their websites without linking it to your website. Reach out to them and ask them to add a link to your website. Among the best practices of social media marketing agency in Pakistan is to reach out companies that have mentioned them and not linked to their website. This is not only beneficial for you but also very good for their website as well. It is one of the easiest ways to get a link very quickly.

Another important trend is to claim back all those broken links. Reclaiming the broken links is a great way to get your hands back on the old broken links in a short span of time with minimum amount of effort. How to do this? Simply add a link to a previous link that shows an error or a 404. This will make people visit that particular link and soon you will be able to 301 your broken link.

One of the best ways and the favorite among many SEOs is helping out a reporter. The reporters notify any questions and information they want to obtain for an article through an email service. Help them out, get a link and in the meanwhile get an opportunity to maintain good PR as well.  Link building is basically a digital PR that helps you go a long way with your digital practices in the Digital performance marketing agency.