SEO Guide 2019

SEO Guide 2019 - All You Need to Know About Search Engine Optimization

When we talk about online marketing, the mention of SEO is inevitable. Without having a solid SEO strategy in your marketing structure online, your plan is handicapped. Over the past few years, the SEO industry has seen massive growth and has been proved to be one of the vital factors of upward sloping any online business. But, a lot of people have a vague concept of what an SEO strategy should be like that helps gain conversions and traffic. SEO agencies in Pakistan, have regarded SEO as the most notable ingredients in flourishing any business online.

SEO Guide 2019

An Introduction to Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is simply the procedure used to obtain visitors for a website or to be more specific, to gain traffic on your website for free and get organic searches for your website in major search results like Google and Bing etc. Researches obtained this way are called organic researchers because they are not driven by any paid advertisement and are completely free. Search Engine Optimization expands the number of visitors to a specific site or page by guaranteeing that the site comes on one of the top positions on the rundown of organic results returned by a given web crawler.

However, one thing to note is that the objective of SEO is not only to build websites which are search engine friendly but also to make the website in question, better for the people as well.

In this guide, you will find a complete explanation of everything that surrounds Search Engine Optimization (SEO). You will find the terms and phrases aka the keywords which help the website generate traffic, how to make the website search engine friendly, link building, and you will also be notified and explained the key to marketing the extraordinary value of your website. We have answered below all the possible questions that might strike you!

How do Search Engines Work?

To have a better understanding of how SEO exactly work and how Performance Marketing Agencies use it to gain organic traffic on websites, we need to look at what happens when Google's crawlers crawl around the internet. The procedure of this crawling can be summarized into two steps which are tracking and indexing.

To understand how tracking works, imagine how a transportation system of big city work. The internet is a like a transportation system. All the websites and documents on the internet are like a stop. To register the content present in each stop, the search engine has to track the entire city first. And to achieve the same, search engines use links as the pathways.

Links connect different pages to each other, the way paths link different roads. They are essentially very important and are used as the prime resource in the optimization of search engines. The bots in the search engines use sitemaps for direction and the old previous trackings to kick-start their searches.  They move link to link and reach out to all the documents saved on the internet.

Now the crawlers that we mentioned earlier are more attracted to the new content on the search engines. Be it an updated website or an entirely new formed one. The loading time also factors to the decision. This is all about tracking.

The next important step is Indexing. Once the crawlers aka the spiders have gotten all the documents, they begin decoding them and save down some pieces which can be easily found when a user searches for something on the internet. All these bits of information gathered to make a huge volume of information. All these information available on the internet are jotted down in a series of indexes according to their content, relevance, and authority. However, the whole criteria have changed now. It has evolved to a great degree. Except for keywords, now the publishing date, the quality of the content and multimedia pieces are also considered

After tracking and indexing, everything is ready for a user to go for a search. When a user searches, an algorithm is activated that undergoes some indexes and orders out the result as per a number of different positioning factors. All of this happens in milliseconds between the time a search is made and results are shown. Now that you know it does not occur magically but by strong Organic Marketing, you need it for your website too.

Why is SEO Important for my Website?

To begin with, SEO is not a cost but in fact an investment with a high return on it. When SEO is tried to Web analytics data, certain keywords with high conversion rates are obtained. The deal is that you want to rank on the top 3 spots of the first page where most clicks go and those spots can provide you with a massive return on your investment into minute SEO activities. This is why Search Engine Optimization is regarded as a good investment requiring you must come up with strong SEO strategies.

There is a bundle of reasons why a website needs SEO but one of the most crucial factors is that it dramatically increases your sales without proportionately affecting your marketing costs, thereby generating high profits to a great toll. SEO can put forward all the business goals of a company at a substantial ROI than other contemporary forms of online marketing because it provides better conversion and high profits at minimal cost.

SEO plays an essential part in the research and buying cycle. It resembles a prospect magnet, pulling in potential purchasers to your site through basic and applicable keywords and expressions positioned high in web crawlers where searchers are searching for data about them. It's tied in with being the place your clients are and guiding them towards solutions which are offered to them by you.

Considering SEO while planning for the structure of your website, the content management system, URL syntax and Web design give you extremely beneficial results for your business. It helps in mapping older URLs to new ones, lead prospects towards buying, tailor the landing pages to user intent and preserves the old rankings. Digital Marketing is just incomplete with SEO. Social Media Marketing Agency has its own charm but one does not simply compare it to SEO when it comes to getting the relevant traffic with buying intent.

So now that you realize you began with the wrong order, you can always seek help from an SEO agency in the USA and get everything right!

SEO is your Online Property Investment

Property is that particular industry about which everyone has substantial knowledge and a moderately decent handle of. Before investing on the property, there is a tradition of genuinely examining every nook and cranny of it and speculations are made whether this will be serving them any profit later on in life when they think of selling it off. Generally, all the properties are meant to give a sizeable profit if not too high, same is the case with SEO. To explain things in a better and a wider horizon, let's break the components of SEO into variables that influence the true value of a property while having SEO in mind.

  • A strong establishment
  • Property structure
  • A decent neighborhood

Strong Establishment - Relevant Keywords

Just as we know, a house is developed from its foundation, its establishment, hence if the establishment is not strong at the roots, everything else is imperiled. The same is valid for your SEO program. A strong establishment is basic to a long haul achievement. At this foundation point in the SEO, you require strong and relevant keywords that reinforce the roots strongly. All that you do must be based upon it, and it is rash to do anything before the establishment of keywords is laid. Without a thorough investigation of the client search behavior and the competitive environment of the business, an SEO strategy will be deprived of the knowledge and insight expected to get the website off the ground. Pretty much like a house with a fragile foundation. One crucial thing that you should keep in mind is PPC (Pay-Per-Click) helps a lot in SEO. If you use Google Keyword Planner for your keyword research, it shows the average CPC. Always go for keywords that have high CPC.

Property Structure - Your on-page SEO Factors

While the establishment lays the building blocks of a strong property, it accomplishes little other variables. It is excessively important to have a property of good quality to say that your investment is worth it. The value of the establishment is that it gives the platform whereupon a quality structure can be fabricated. Hence, the nature of the structure is similarly as vital as the establishment in deciding property value. After going through thorough keyword research, you're required to assess a range of on-page factors to determine the true quality of your entire structure.

Your website is your online property and Google is the property auditor. It surveys an extensive variety of on-page components to decide upon the true quality of your structure. From a Search Engine Perspective, property materials include the code of the website and the content of the website.

Website Code: Clean and all around organized code is important to empower Google's insects to get to each niche of your online property that is your website.

Website content: Your content is the leader of the army. With the suitable establishment work (Keyword exploration), your substance can be created to convey the best SEO effect by means of body content and other on-page components (page titles, headings, anchor text and so on). On-Page/On-Site SEO works like a charm if done right.

The Neighbourhood - External Links

The last bit of the property value condition is the area in which it is found. The neighborhood. The external components will dependably impact the value of a property. External components contribute fundamentally to property valuation. From an  SEO point of view, external links play the role of your neighborhood. Search engine digs the ecosystem of the links of each website to check the quality of the neighborhood in which it lives. If your website is surrounded by link farmers and spammers, search engines are unlikely to attribute any value to your property. In this scenario, you are in the online slums and you must make sure that the link building strategies you adhere to are centered on obtaining quality links.

We have tried to answer all the possible questions that you might have regarding SEO below.

How to do Keyword Research for SEO

To generate heavy traffic on your website, the key thing that you need is Keywords. However, obtaining the relevant keywords is a science in its own. But do not worry, we have explained that too in this guide.

  1. Begin with the 'Seed' Keywords

The prime thing for keyword research is Seed Keywords. They are set upon a particular niche and help you know who is going to be your competition. If you are selling a product or service online, then searching for keywords is very easy for you, it is very much similar to describing that product with your own words or brainstorming how other people might search for it.

However if you are planning to start on a marketing website, and have no idea which area should you opt for, the niche, or which product to put into promotion, you will have to begin with thorough keyword research but before that, plan on a niche.

There are two approaches to this. The 'Monetisation first' approach and the 'niche down' approach.

The Monetisation First Approach

For this approach, you need to first pick a product and think of any possible search query that you think will be done by the people to find the product on Google. For instance, Amazon has a very popular affiliate program, so you need to browse through their website and find the product that you are willing to promote. And then review the products that you are using yourself and see if you can also become an affiliate.

Niche Down Approach

With this approach, you will start with an extremely broad and generic keyword on a keyword research tool for whatever you want to promote. Once you are done with it, you will find a number of relevant keywords which you can use.

For example, you select 'Gucci' as your super broad niche. So in order to niche down, you need to focus on longer and better specific that have the word Gucci in them.

  1. New Keyword Ideas

Once you have obtained your niche down keywords, you require more narrowed down keywords that rank high on Google to use them for your website so that they level up the rank of your website as well on the Google ranking.

After finding the seed keyword, you will move to the next step which is creating a list of relevant keywords. Here is how you can do it.

Use of Search Analytics

If your business already has some keywords being used on its website then seek help from Search Analytics in Google Search Console that shows you your average position for all of the keywords you rank for and how many clicks have they brought you. But it only provides you with limited information without telling you the average monthly volume. However, with 'Organic Keywords' report, you will extract out more data.

Have a Close Look at What Your Competitors are Ranking on

Most of the time, the case is that your competitors have already done their solid keyword research and are ranking high because of them. So you have a good opportunity in that as well, as you can search their keywords and pick the best suitable ones and choose them for your website as well.

However, if you do not have any idea about your competitors like if you don't know who they are, all you need to do is just type your seed keyword on Google and see who ranks on the first page for that.

Also, make sure you do not neglect to check for related industries. By doing this, there is a great possibility that you will find a number of great keywords that don’t necessarily relate to whatever you’re offering but can still bring very targeted visitors to your website through them.

Use Keyword Research Tools

Thorough competitor research is undoubtedly a great way to fill your spreadsheet with a parade of relevant keyword ideas. But this is not what the leaders of the niche do. And if you are that, you need a set of unique keywords which are not being targeted by any of your competitors. And to get that, you need a decent keyword research tool.

Irrespective of whichever of the tool you choose for keyword research, there’s no preferred workflow for finding great keyword ideas. Just enter your seed keywords and play with the reports and filters until you come across something cool.

How do User Experience and Usability Affect Search Engine Optimization?

The usability and the user experience have a massively important effect on the external popularity of a particular website but it is quite indirect. However, they do have a pretty direct relation in bringing benefits to the Search Engine Optimization because both these factors are the sources to help improve recommendations, help bring traffic and conversions as well.

Poor usability makes the engagement rates lower and simultaneously the exit rates increase. This is also a bad sign for the traffic as it could mean fewer return visitors. Hence to increase user engagement and cut down the bounce rate, it is important to improve the usability and the experience for the user.

Impact of Quality Content on Search Engine Optimization

'I do not need good content on my website to rank', said no one ever. Quality content is still the king, it has been all this time. In fact today, a blog or a website with poor content is just like a blank image because it is not going to benefit you in any way. No one likes to read crummy content. The quality of your website and blog content is very crucial in bringing you on the top of the search engines. You’re gonna need a decent Content Marketing Agency for that.

Content which is optimized for keywords hold great value and also SEO power. However, who is on the venture to produce quality content, also make sure that you do not drift off of the main goal of providing all the bits of information in the content. Creating pages which are creative but not equipped with real value will come back haunting you all the more.

High-quality content is about creating pages that ensure increased time on page, reduce down the bounce rate, and deliver helpful and informative content for the user. A high-quality content page must do more and deliver more for the SEO today than just be well written and long form. They also have to cover certain factors to increase their presence in SERPs, such as Search Intent, Keyword Research, Rich Snippets, and Video Search.

SEO Protocols

Search Engine Protocols

  1. Sitemaps

Sitemaps are like a list of document files that provide hints to the search Engines on how they crawl on your website. They help search engines in finding some content on your site which they were unable to find on their own in the first place. They come in a variety of formats and have the ability to highlight various types of content, images, news, and video etc. They come in three varieties which include XML, RSS, and Txt.

  1. Robots.txt

This a file which is a product of Robots Exclusion Protocol which is stored on a web site's root directory. It gives directions to automated web crawlers visiting your site, including search crawlers as well. By the use of it, webmasters can signal search engines which areas of a site they would like to disallow bots from crawling into, and it also indicates the locations of sitemap files and crawl/delay parameters. It has following commands available, Disallow, Sitemap and Crawl-delay.

  1. Meta Robots

The meta robots tag develop page-level instructions for the bots of the search engine. They should be incorporated in the head section of the HTML document.

  1. Rel="Nofollow"

Links act as votes. This protocol, the rel=nofollow, allows you to link to some resource, while also removing your vote for search engine purposes. In real terms, "nofollow" asks search engines to not follow them, however, some engines still follow them to discover new pages. These links definitely provide less value in fact in most of the cases, no value at all than their followed counterparts, but they can be useful in various situations where you link to an untrusted source.

  1. Rel="canonical"

Sometimes two or more than that copies of the exact same content appear on a website under different URLs. Different URLs can all refer and land you to a single homepage.

This devalues the content on these pages and simultaneously harm the website's potential rankings in effect. The Rel='canonical' tag solve this problem by letting the search robots now which page is the singular, authoritative version that should count in the web results.

Best SEO Tools 2019

Well, not everything is manual here (you should be happy). When it comes to SEO, you should be using a handful of third-party tools. Some of them have unbelievable functionalities while some work on estimates. One should be careful in choosing the tools because some of them are used to spamming, link blasting, massive blog commenting and what not. Tools that let you get estimates of your competition’s traffic, KW ranking, backlinks and domain scores are good to use. If you don’t want to conduct detailed research on third party tools then you have come to the right place! Being an SEO Agency that has SEO incorporated in its day and night, we know these tools like the back of our hands. Below are the best SEO tools available in the market but you don’t really need to go to other SEO tools since it is a bit confusing but Ahrefs is the only tool one should be used in early stages.

Ahrefs is one of the most high-regarded SEO Tools out there. SEO gurus from all around the world not only use this tool but even recommend to the newbies. Let’s talk about the features now. Ahrefs allows you to check backlinks of your competitors and it also provides the DA and PA of the referring domains. The best strategy is to create backlinks where your competitor has placed one. Other than backlinking, it lets you determine the value of a keyword, the competition on it and even the effort required to attain that position.

What you should do now

They say when you measure the problem, you can solve it well. So, now that you have all the pieces of the puzzle that can get you the perfect picture in the form of SEO, be sure that your website will rank satisfactorily on the Search engine.


Why is SEO Important for your website Check out these advantages of SEO!

Aimhike is Pakistan’s first Performance marketing agency based in Karachi, Pakistan. We offer all kinds of digital marketing services which are needed to build your brand identity and grow your business.

Search Engine Optimization, also known as SEO in short, is one of the most significant digital marketing strategies all over the world.

Understanding the context of Search Engine Optimization is not as difficult as it is considered. The concept of SEO revolves around search engines like Google, Bing, and Yahoo in a way. There may be millions of websites on Google. How will you make your website rank on the Google search engine? You do it by SEO.

Each search engine has an algorithm that scores your website according to the most searches that are made through keywords. Hence, these keywords help to generate more traffic on a website and rank higher the website on Google.


How SEO Works?

Understanding how SEO works is very simple. When an internet user types something on the search bar of his search engine, he often sees the top results appearing on his screen. This means that the websites he sees on the first page of his search engine have the best SEO, and have been ranked at the top by Google.

Hence, Google ranks the websites according to the clicks on it. This means that it ranks them by considering the amount of traffic on that website.

How do people get more traffic on their website? The concept of this is not hard to understand. Search Engine Optimization lists down some keywords for their website. These keywords are normally the most commonly searched words by the general public to see the results. For example, ‘best gift ideas’. The websites may use this keyword consisting of three words in different contents on their website.

Now, every time a user searches for the keyword ‘best gift ideas’, the websites that have used this keyword will start appearing on Google according to the ranking of these websites.

Hence, websites compete against the other to rank on the first page, and local SEO services by the digital marketing agency Pakistan helps them do that.

The Significance of SEO:

You may have heard the statement ‘SEO is dead’ many times, but you need to know that the significance of SEO is still constant in 2018:

SEO works to optimize websites.

SEO plays a vital role to get more traffic to a website and to maintain the ranking of a website and make it higher.

Greater ranking obviously results in the promotion of a brand.

People visit your website ranked on the first page repeatedly, and obviously adore it. This makes them the regular audience on your webpage due to good SEO.

SEO leads to more conversion than usual.

When you rank high, it allows users to go through your website, and get attracted to the products you are selling. Hence, this is when you’d realize the importance of digital marketing companies in Karachi that offer SEO services.

SEO undoubtedly builds trust.

It is all a game of ranking. When you stand in a good position on Google, it obviously builds trust among the audience about you. With the generic keywords in your title, meta, and blog, your website becomes easier to find and makes it stronger than the others.

SEO helps to obtain long-term goals.

SEO is not easy. It takes a lot of time and efforts to rank in a good position on Google, but it takes more efforts to maintain that position on a long-term basis. Hence, SEO is not for short-term purposes at all.

If you’re thinking what is the use of SEO website or any other digital marketing technique when people are still onto the traditional marketing tactics, then you’re misguided. Traditional marketing techniques are fading. Hence, SEO consultant in Pakistan is rapidly taking over, and are rooting out the old-school techniques quickly.

Some of The Latest Statistics for Local SEO:

When it comes to facts about local SEO, the list is long. Also, there is no one list to it. With that said, following are some of the basic facts of SEO of 2018:

93% of the total traffic is derived from the famous search engines.

This means that the keywords people search that you place in your blogs or web content actually generate a lot of traffic.

Among all the social media websites, 61% of the total visits from social media come from Facebook.

There is no doubt about the fact because Facebook is among the most used social media sites all over the world.

The estimated number of words on the first page of Google is 1,890.

You never knew about that, did you?

Almost 50% of the total searches on Google have more than four words in them.

This means that half of the searches on Google contain long-tail keywords.

There are more than 63,000 searches on Google per second.

Half of us can’t even think of that without being amazed.

It has been predicted that companies might spend a huge amount of $79 billion on Search Engine Optimization by 2020.

Hence, these are some of the statistics of 2017-2018 on Search Engine Optimization. This further explains how important SEO has been, and how important it still is in the world of marketing.

In-Trends of SEO That Will Dominate 2018:

Every year comes with its own trends for every technique. When it comes to digital marketing, or more importantly Search Engine Optimization, then following are some of the SEO trends that will rule this 2018:

Voice search is becoming the in-thing day by day:

You might consider it absurd, but voice search is being used largely among the people. It has also been noticed that people prefer to search through their voice more than typing.

SERP has increased:

The next thing we need to know is that the search engine result pages (SERP) have increased on Google. With the fight to be on the top still on, you might want to hire an SEO agency in Pakistan that will track your SEO website for you.

Increase in mobile searches:

According to the statistics, mobile searches are increasing day by day. Due to this reason, Google has started ranking the websites high that are more mobile-friendly than the rest. Hence, it should be taken into concern and made sure that your website is mobile-friendly.

Quick answers:

Google rolled out a feature two years ago called quick answers. Quick answers are some highlighted information that is shown on the top search engine result pages of Google that answer the FAQs of the audience.

With the in-trends of SEO listed above, you need to check them out if you want your online marketing agency Pakistan to rule out.

Advantages of SEO for Startups:

Knowing that digital marketing has taken over, and there is no use of going for traditional marketing anymore, then you need to choose the best digital agency Karachi for your startup since marketing is something that has become an essential part of every business, whether it is a small startup or a large-scale business. There are countless advantages of SEO for the online growth of your business. 

Hence, when you adopt the digital marketing services for your business, do not forget to adopt the Search Engine Optimization service for your website.

With That Said, Following are Some of The Reasons Why You Need to Opt for The Best SEO Service for Your Startup:

SEO creates brand recognition:

Search Engine Optimization allows your brand to rank on the first page of Google. Due to this, the brand gets recognized by using keywords easily. Hence, SEO helps you to maintain your position on the first page, and create brand recognition.

SEO builds traffic on your website:

Who would not like traffic on its startup website? Hence, SEO would do this to you. Search Engine Optimization increases traffic on your website by long and short tail keywords. These allow people to target websites that have used those keywords in their content. It is one of the many essential advantages of SEO for your online business. 

SEO increases sales:

Every advantage is more or less interlinked when it comes to SEO. The Search Engine Optimization strategies not only build brand recognition, and value, but will also increase the sales of your website. Once your website maintains its position on SERP, people will visit your website which will eventually increase your sales.

SEO builds brand value:

Brand value is something that will only be maintained by good SEO skills. Hence, effective search engine optimization improves brand recognition and its value towards the audience. Brand value increases with traffic and the service a business provides to its clients. Hence, with local SEO, it becomes easier for a company to build its brand value.

We advise you not to handle everything yourself. Most startups fail because they take building their business to its marketing in their own hands. Hence, a smart move would be to hand your marketing and advertising needs to a digital marketing agency in Pakistan that is professional at its work. Hence, these digital marketing gurus will take notice of all the digital marketing tactics you need for your business, and will work hard to fulfill your goals considering them their own.

Benefits of Search Engine Optimization (SEO):

The importance of SEO has increased with the growth of digital marketing strategies. Hence, the use of it has become wider in Pakistan, and all over the world. Also, more businesses are coming towards adopting these strategies without a doubt, and the growth in the operations of new SEO consultancies can also be seen due to this.

Search Engine Optimization is undoubtedly very useful among all the digital marketing tactics in the world. Correlated to content marketing, SEO has many advantages that the businesses and young entrepreneurs barely know. Hence, if the benefits of SEO were understood clearly, people would not have stuck to the same old-fashioned marketing techniques that were famous a decade ago, but are not anymore.

With that being said, we’re listing some of the advantages of Search Engine Optimization (SEO) for businesses and entrepreneurs:

Search Engine Optimization (SEO) achieves better conversion rates:

The first advantage we all see when it comes to SEO is that it helps websites and businesses to achieve better conversion rates. While it maintains your ranking on the search engines like Google, it ultimately increases your chances to be a recognized brand, and people visit your website more often to buy stuff than they used to.

Your website starts dominating on search engines:

The second advantage of SEO is that once your website starts maintaining its position on the search engine, it starts dominating over the search engine and begins competing with other websites on the same page. Hence, this domination needs efforts that are put in by the SEO agency in Pakistan that tries to fulfill the goals of their clients with their motivation towards their work and dedication towards their clients.

Seo consultancy in Pakistan builds a friendly website:

A user-friendly website is definitely a must-have when it comes to competition and SEO. The consumers must like using your website when they scroll through the pages to see your products. User-friendly websites allow the consumers to have a great time going through your website, and there is always a possibility of them purchasing from your site.

Search Engine Optimization (SEO) helps in creating awareness towards your brand:

This is one of the most obvious advantages of the SEO strategy that the tactic helps in creating awareness among consumers about a specific brand, and builds trust and credibility towards it too. Often, the websites that rank on the first page are considered the most credible ones for the consumers.

SEO helps you grow:

There is no doubt about this advantage of Search Engine Optimization (SEO). This strategy of the digital marketing agency in Pakistan helps websites to grow in the market, and to maintain their position.

Also, these digital marketing agencies in Karachi provide further services like pay per click (PPC) advertising, social media marketing, website development, branding, and many others that enable clients to sustain their position in the market through advertising.

The Important Rules of Link Building

The Important Rules of Link Building

Ask an SEO practitioner what link building means to them. It is much more than just linking other websites to your website in order to drive referral traffic and increase the authority of your own website and increase the overall search engine rankings. It plays the role of a backbone for the website's strength and overall performance. It is a very well-known fact that Google's algorithms are extremely complex and are always developing, but it is these backlinks that play a vital role in determining which site ranks high for which of the keyword trending. It is one of the most important ways used by the SEO agencies in Pakistan and in other parts of the world to let Google know that your website is worthy of citation. It is because of the backlinks that website tend to earn higher positions in the race against obtaining a high rank in Google.

As much important it is to add backlinks to your website, it is equally important to make sure that you do it correctly or it may backfire you. To rank well in the Google ranking and keep your website out of the Google sandbox, follow and implement the following set of rules.

The Important Rules of Link Building

Rule no 1 is to determine the value of the link. Check out well and answer yourself if that link has the potential to rank? Will it bring the right amount of traffic? What exactly does the link have the tendency to bring to your website? Is it relevant? Will the link bring authority? Begin weighing out your options and then look and analyze what is the actual value of that link and the website as a whole.

The next step is to identify and check out other sources that have mentioned your brand name or the name of your company on their websites without linking it to your website. Reach out to them and ask them to add a link to your website. Among the best practices of social media marketing agency in Pakistan is to reach out companies that have mentioned them and not linked to their website. This is not only beneficial for you but also very good for their website as well. It is one of the easiest ways to get a link very quickly.

Another important trend is to claim back all those broken links. Reclaiming the broken links is a great way to get your hands back on the old broken links in a short span of time with minimum amount of effort. How to do this? Simply add a link to a previous link that shows an error or a 404. This will make people visit that particular link and soon you will be able to 301 your broken link.

One of the best ways and the favorite among many SEOs is helping out a reporter. The reporters notify any questions and information they want to obtain for an article through an email service. Help them out, get a link and in the meanwhile get an opportunity to maintain good PR as well.  Link building is basically a digital PR that helps you go a long way with your digital practices in the Digital performance marketing agency.

The Biggest Trends That Define Paid Search Marketing

The Biggest Trends That Define Paid Search Marketing

PPC has done an excellent job in the past and so another year has proved to be pretty beneficial to the digital marketing agencies in terms of business, thanks to the wonders of PPC. This calls for a check on the future of PPC for the digital performance marketing. So what are some of the biggest trends of PPC that are going to do wonders in the late of 2018 and in the year to come?

The Biggest Trends That Define Paid Search Marketing

Mobile Prominence

Back in 2015, as per the Google reports, most of the searches were performed on the mobile phones than PCs in the United States. Now as more people begin using their phones and tablets for making any searches on the Google, companies can see more mobile clicks. So this indicates that the advertisers should focus primarily on the mobile first approach and take according appropriate measure to optimize their PPC ads accordingly as well. The key to getting the most out of the paid search advertising calls for making sure that landing pages are super fast, simple and very targeted.

The New AdWords Interface

According to the President of Page Zero Media, Andrew Goodman, every other PPC practitioner is concerned with the forced switch to the 'New Adwords Interface'.

It is important to note that with the new interface, the early bird gets the worm. Promotion extensions on ads are only available in the new interface, and that can give you a competitive advantage. Switching to a new Adwords Interface might become difficult at times but you have no better option than to choose. And this is what SEO agencies in Pakistan are also following.

Personalized PPC

It is expected that the paid search advertising will continue to become more data-driven with ? abundance of data about the searcher. Specifically, re-marketing will keep on increasing, enabling advertisers to specifically take after their group of audience around digital marketing on a consumer's prior engagement with the brand. The rationale is straightforward, your group of audience is substantially more liable to click something when they have drawn in with already previously.

Keyword Winning

According to Larry Alton, a contribute to Search Engine Journal, the beginning of the end for keywords has already begun. According to the experts in this field, the time has come to wave off the keywords and bid them a farewell. They predict that keywords will be knocked off from the top priority list in the PPC strategies. This shall result with the adaptation of product listing ads (PLAs) and also the growing focus of search engines on the semantic search.

Voice and Visual Search Affect Client Conduct Before Advertisements

The voice look has brought full sentences to both the way we inquiry and the reactions we get from the engines. People are using the voice search increasingly since past few years and this development in the search methods is certainly to be noted by the Paid searchers. The voice and visual searches are still in their emerging phase and advertisers should closely monitor the search behaviors with these media change.

These Brand War Advertisements Define Creativity in the Best Way Possible

These Brand War Advertisements Define Creativity in the Best Way Possible

The world of advertisement is full of surprises and entertainment. Big brands want to stay in the news one way or another. This need has given rise to comparative advertising which beats ordinary advertising weighing on the levels of entertainment. Comparative advertising is when brands take on one another and openly mock rival’s tagline, product or overall marketing strategy.

In this era of competition, brands are not at all afraid to indulge in brand war ads and ambush marketing. In order to attract audience, brands love to engage in dirty advertising which benefits them in long run. If everyone is talking about your hit on the rival brand, you have won the race.

Here is our compilation of one of the most iconic brand wars that led consumers talking about them for many and many weeks or even months. Have a look and don’t forget to appreciate the marketing teams working at these brands.

Brand War Advertisement

These Brand War Advertisements Define Creativity in the Best Way Possible

  1. Pepsi vs Coca Cola

Pepsi and Coca Cola are two of the most favorite soft drinks around the world. Some love pepsi while some don’t drink anything other than their loved cola. These two brands often engage in ad wars but these ones are the best.

Pepsi vs Coca Cola

Coca Cola

  1. FedEx vs DHL

FedEx and DHL are two leading courier services that also engaged in a marketing war.



Cool, right?

  1. Samsung vs Apple

This debate can never end. Some prefer android while others cannot live without iOS. But this brand war was the lit of all.


Apple replied smartly.

Apple replied smartly.

This one from Samsung was the craziest one.


  1. BMW vs Audi

This series of photos will explain you this brand war itself.


Audi Reply

  1. Jet Airlines vs Kingfisher Airlines

Ooohhh! This brand caught our attention too.

Jet Airlines

Do you have any in your mind? Share with us in the comments below.



Powerful SEO Strategy

8 Building Blocks of a Powerful SEO Strategy

We all know that it is almost impossible for a digital marketing agency to be operated by a single operation or department. The cyber world is evolving with the pace of lighting which adds more and more perspectives on marketing every year. However, there are some parts of every media marketing agency which are crucial and the progress over them is non-negotiable. One of these operations is the technique of SEO.

SEO, as it stands for Search Engine Optimization, is one of the core ingredients of any successful online marketing campaign. But if you are familiar with the term (which of course you are ) there is a good chance that you know already that it is not easy at all but it is definitely worth it.

According to Jason DeMer from Forbes,

“We know, for instance, that achieving the #1 spot for a given keyword means getting about 33% of the clicks.“

Powerful isn’t it? But the complexity of SEO is not easy to handle and resolve. It takes a lot to keep your website at the top positions on the first page of search engine and the struggle continues till your last breath. Therefore, you will need a solid, composed plan for your SEO activities based on the crucial factors on which the operation depends.

An unorganized approach will lead you nowhere except for confusion and failure. But what actually are the components on which you need to build your SEO strategy on?

Here is a list of 10 building components of a powerful SEO strategy.

Powerful SEO Strategy

1.    User-Friendly Site Composition is Necessary

SEO is not just based on some clicks and drags. It is actually the sum of a lot of operations and you have to take care of a lot of detail as well. One of them is the composition of your site. You have to make sure that it is user-friendly. Why? Because research shows that 40% of the people tend to leave the website in 3 seconds if they struggle to find what the want.

2.    Clean and Composed Codes are the Key to Successful SEO Strategy.

For every site, the most important goal is to get indexed and crawled by Google. For the purpose, it is really important that is written with the best HTML and CSS practices. This is one of the most basic rules of SEO and is followed by every standard SEO agency in Pakistan.

3.    Attach Only Relevant Pages To Your Site

As mentioned above, your first and foremost goal is to make your user’s experience a comfortable one with your sight. That is why having only useful and relevant pages at your site are very important. If the user will find your site confusing and difficult to use they will obviously bounce back, switching to the other site in the result which you definitely don’t want to happen. Being smart with your internal linking is another practice that can make a big difference. Make your main offers abundantly clear, and make sure their presentation is extremely user-friendly.

4.    Optimizing Your Site For Mobile Is not Important. It's Necessary!

There is no place for delayed updates in digital marketing, especially in SEO. Optimizing your site for mobile is an update which you should consider a sin to avoid. A website not being mobile friendly means losing 70 % of the masses which can be your potential audience.

In this era, where there are probably more mobile users than desktop or laptop users, taking care of mobile marketing is a must.

5.    Don’t Forget to do Local SEO for Local Customers

Local information is the kind of prized possession for SEO that one can definitely not dare to miss. This may seem absurd but so many people use search engines to search for local information which can help to boost your website to a greater extent. Therefore, optimizing your site for local search is very important. In other words, you must do the NAP game. NAP stands for Name, Adress, and phone number, and it must be consistent across all of your various business postings, listings, and profiles.

Not only it will help you target your local audience but it also makes easier for Google to determine the location of your business and link searches near to the areas they might be looking for the product or service you offer.

6.    Switching to HTTPS

Securing to HTTPs may seem to be troublesome and problematic as often it causes some site-speed issues in some cases, this is due to the fact that it requires some extra “handshakes” in order to serve up web content.

But let me tell you, it is definitely worth the trouble. As Google has confirmed that these HTTPs switches can help one get a better ranking. Of course, you won’t magically top every search engine ’s page due to this, but it definitely has an effect, and a good one.

7.    InterConnect Your Site with Social Media

It may not have occurred to a few, but social media has an unclear but deep relation to SEO. While it may not have a direct relation to your SEO activities but having a strong social media presence definitely creates a good impact on your site. And maybe that is why no social media marketing agency in Pakistan runs without the department of SEO.

But this does not mean that you should necessarily claim each and every social media account.

Neil Patel from Quick Sprout says

“Some have tried using every social network, but the common result is multiple accounts with little to no interaction.

A better strategy is to focus on just a couple social networks or even one social network.”

8.    Powerful Content Marketing Never Goes in Vain

Content marketing is the most useful tool you can use to do your SEO right. According to a study, organizations with blog pages have much more chances of getting indexed than those who don’t.

Well, these are the first few things that you need to take care of while planning an SEO strategy. Of course, there is so much more like SEO ranking factors and tips and trick for better SEO. But to build an initial strategy, the above-mentioned points will hopefully be enough.

5 Digital Marketing Aspects Every Agency should have Command on

5 Digital Marketing Aspects Every Agency Should have Command on

Digital marketing itself is a term so vast that it beholds many other branches in it. Therefore, there are certain departments in every digital marketing agency which should excel by every means. Considering all the dimensions of marketing in Pakistan, here are 6 departments for every digital marketing venture in which they should prove to be highly skillful.

5 Digital Marketing Aspects Every Agency should have Command on

Social Media Marketing

Cyberworld has evolved so much that now the requirements of marketing are totally changed from what they were 5 to 10 years ago. The most prominent change is the importance of social media in digital marketing. Considering the fact that more than half of the population uses social media as a communication and entertainment platform, it isn’t surprising that companies now look forward to get viral on Instagram Facebook and other social media applications.

But despite of the deceptive ease of usage of social media, it is not easy now a days to the right kind of marketing due to infinite competition. This is why social media marketers are the need of every agency these days.

Content Marketing

Due to the flood of information and entertainment we have on social media. Interesting and quality content has become a valuable asset for every digital marketing agency. Because the more options audience have for consuming content, the harder gets to grab their attention.

So, individuals who can create and curate engaging content for a product or a company, and then make it viral on the internet, are considered as the most valuable assets of every digital marketing agency. In short, getting your hands on content marketing will provide you a valuable leverage to reach your audience.


The technique of Search Engine Optimization is a very crucial one. What is very unfortunate is that a lot of people believe that SEO is a dead branch of digital marketing. Where on the contrary, it is the most important one. However, the strategies to the SEO right are have changed a lot with the passage of time.

Now, SEO is not only about ranking your site on the first page of a search engine (mainly Google). Moreover, it is something which has to be evaluated on the daily basis taking all the technical requirements very seriously. Therefore, a qualified and skillful team of SEO is needed in every digital marketing agency.

Email Marketing

Email marketing is now considered outdated and useless but when done right it can be as effective as the social media itself. Many of the statistics of different marketing based researchers indicate incredible potential of email marketing. Plus , it is also an individual service you can offer to companies.


Analytics/ Data Driven Marketing

Analytics or as it is called in the modern language, Data-Driven Marketing is the core of every marketing campaign. Without tons of test, data tracking and analysis of audience behavior, you can simply not survive in the world of digital marketing. Without a team covering this mart of marketing, an agency can never survive.

Reason Why Content Plan Is Necessary

Reason Why Content Plan Is Necessary

What is the purpose of Content Planning? Why is it important for my website? These are some questions that would have come across your mind and as a top digital marketing agency in Pakistan, we wanted to share our thoughts on the topic. While you might have viewed this as simply an organizational tool, there is actually much more much more related to it.

It’s All about Knowing

Familiarity plays an important role when it comes to conversions. There is a common psychological effect which causes people to develop a preference for things which they see more often. This Familiarity Principle has been effectively used to help increase conversions.

Reason Why Content Plan Is Necessary

Well planned and well-researched content lead to familiarity as people start connecting to your business and brand through the content. That familiarity in turn leads to trust, which then leads to conversions, resulting in greater revenue.


Most of the people think that content is related to customer acquisition only. This is true especially on the B2B level where many buyers will view multiple pieces of content prior to reaching out to a sales representative but it is also extremely valuable for customer retention.

How to plan a content?

1- Set the goal

Setting the objective is the first part of the process. What are you looking for, exactly? New leads or are you trying to entice former customers to make new purchases? It is important to have a clear goal so that you can work accordingly.

2- Conduct research

Many marketing agencies in Pakistan believe in researching about the competition, non-competitive businesses within the industry. Do not forget to focus on your users and their needs.

3- Develop content

Now is the time for the actual creation of content. Make the content ready for distribution on its target date.

4- Distribute content

After creating the content, you need to make sure that the content is distributed properly to reach the target audience. This phase holds equal importance as the development because if it never gets in front of the people it needs to be in front of, then your efforts will have been in vain. You need to know about the platforms where content will be distributed to along with how you will notify people of the content posting.

5- Analyze results

Lastly, there should be enough time to analyze your work. Ideally you had benchmark numbers set ahead of time and now you can review analytics so see if you met goals or not. Also, look out for the areas that need improvement, ask your customers for review.

Producing more and more content is not the key but producing the right content with right research and right planning is definitely the key.

6 Most Important SEO Tools for Better Marketing Empowerment

6 Most Important SEO Tools for Better Marketing Empowerment

In the world of digital marketing, SEO occupies the most value what so ever. Not only it is the key to actually boost the pace of evaluation of cyber networks but it is also the core of digital marketing companies in Karachi. And not just Karachi, the SEO is a worldwide phenomenon which is inevitable for a stable marketing position in the virtual world.

6 Most Important SEO Tools for Better Marketing Empowerment

But to do the SEO right, you need a few useful tools, most of which are free and easily accessible.  These tools save time and energy on an unimaginable level. Plus they are highly efficient and in a way necessary to master the art of Search Engine Optimization.  But having so many tools in the market, it can be difficult to know which one is the best for a specific task. Therefore, I have come up with a list of best SEO tools which are highly recommended by the experts and are extremely helpful.

Google Page Speed Insight

Google Page Speed insight is a tool to analyze the speed and usability of your site on different devices. When you enter a URL on Google Page Speed Insight, it will tell you the loading speed of your website on Desktop and mobile. Why is it important? Because nobody wants to wait for a web page to open, they will simply switch to another website which is poison for your own. Therefore, the loading speed must be good.


SEO services in Pakistan, and worldwide also, mostly depends on how accurate is their keyword usage. The best tool for compilation is With the help of this incredible tool, you can get more than 700 useful keywords.

Google Analytics

When it comes to analyzing your traffic, no tool is better than Google Analytics. In addition to tracking all the traffic at your site, it also provides useful insight into the keyword optimization and other factors.

Google Webmaster Tool

In order to stay away from any trouble and error on your site (which appear quite often), Google Webmaster is an essential tool. It is kind of an analytical server which detects each and every bug, error or indexing issues. And as Google is the top search engine, this tool is the key to know how compatible is your site with Google.

Google Keyword Planner

If you want to be sure of the keywords you are using or want to improve your keyword compilation, Google Keyword Planner can help you the best. It can provide all the concerned statistics, monthly search volume for your keyword strategy improvement.

Google Trends

A digital performance marketing agency is often based on doing SEO over the content written on current trends. Therefore, Google trend is an essential tool for every individual related to SEO and content department as it provides all the current trends going viral in different parts of the world.

Any other tool which you think is more useful for SEO?

What Kind of Content Should Be Used for Local SEO?

What Kind of Content Should Be Used for Local SEO?

A question that small and mid-sized businesses should be asking themselves is, what are the best types of content for local SEO? As a leading digital marketing agency in Pakistan, we wanted to share our thoughts on the subject to help you position your business in a better position to capture the local market.

What Kind of Content Should Be Used for Local SEO?

What should be your goals for local SEO?

First and foremost, you need to do your research regarding content that converts users. Sometimes people get caught up in fads or concepts that might not be truly relevant to the local scene. Let’s discuss a little more on what your goals should be at a local level:



Everyone wants to become the ideal authority within the market whom people turn to for trusted information. If you own a small business, then thinking of becoming the authority is not ideal but the goal should be at a minimum to become a top voice within your community.


Geographical Reach

Geographical reach depends on the geographical circle your business services. Your business should include all the territories you want to expand into. This plays a major role in gaining your desired geographical reach. Depending on the area you operate in and how big your business circle is. It might be neighborhood-based, others might take it as the city or county you are working in. If you want to use local geographical names within your content then how will you meet the goals? A proper website design/implementation and regular content focused on the local level works collectively to maximize the geographical reach.


Basics for Local Websites

Every local business should have the following items on their website at a minimum. Along with content, these basics will help your site in local searches.


Home Page

Your homepage serves as a valuable landing page. While many people don’t always endorse a homepage, it is still a jumping off point for people to arrive at before journeying further into your business.


Contact Information

Your website should clearly state your business name, your address and the phone number listed. If you have a fax number, contact emails, or any other source of contact, make sure to add them as well. This information needs to be in HTML format to be crawled by search engines and consistent across all pages.


Contact Us Page

In addition to having contact information, there should be a separate page/button in other locations such as the home page or footer, which has all the basics included in a summary of services, a map of the location, parking directions if needed, directions from major traffic arteries, and the hours of operation.


Reviews or Testimonials

Include reviews and testimonials from satisfied customers on your website. This helps in gaining trust and attracting new clients.



A must for any page is having optimized calls-to-action buttons.


Products and Services

Your products and services should be clearly described along with specs, price, images, etc. Common FAQs, reviews and video demonstrations also add value to your website.



Return policies, customer service policies, and other policies related to business interactions with customers need to be stated clearly. This helps customers to interact with the employees.


Area Landing Pages

These should be used depending on your geographical reach. For example, if you operate in multiple cities, you need an individual landing page for each city.


About Page

About page is the place where you could deliver the background information on the business, goals, awards, local connections, community support and the like in a great way. When focusing on Local SEO this is an important page because you can link to places like the local service groups you might be a part of.

You need to ensure your site is optimized using all of the local business listings available to you such as Google My Business, YP, Facebook, Yelp, etc. Being a leading social media agency in Pakistan and pioneer of comic industry in local market, we integrate social media marketing with search engine optimization for optimal results. You need to include all of the vital information from the Contact Us page and make sure it is 100% accurate.


Ideas for Local Content

One of the most important aspects of local content is putting yourself in place of your consumer. Once you are able to do that, you will be able to understand the types of content you need to create to connect with them and showcase your authority, in a better way.



What does the consumer want to know what goes with the authority of your business? This is a common theme of Google searches, learning about something and then applying the same thing for your brand’s benefit.



Why would the consumer want to buy something you sell? Make it appealing and it would grab consumer’s attention.



People are always on the hunt to do things. Start doing engaging activities or services related to your business in a fun way. This will help you develop a connection with your consumer.



Start expanding your business. When people travel, they want places to stay, places to eat, things to do, and in some cases, they need to buy products they might need on the go.

Within these categories, you can expand your business on a local scale. As a top SEO agency in Pakistan, we would say that for some businesses, local SEO offers a great opportunity to rise against large businesses and chains. By using the best types of content for Local SEO and optimizing your website properly you can look to outrank the big boys in local searches and take your business to a new place in the world of digital marketing.